Avmar Marine Glass fresh logo design.

Avmar Marine Glass has a new logo design. The Fort Lauderdale based company specializes in custom glass for the yachting industry. The feel is elegant and clean, and the simplicity of the shapes as well as the fresh aqua and grey color palette carry out the boating theme and will resonate with their international clientele.

The elements of the yacht and waves illustrate the world of boating and the seas, and we will be able to use them as the initial aspects of their corporate identity and branding.

For questions or information on branding and logo creation, please contact: 
natalia@studiorod.com  |  www.studiorod.com
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Branding and fresh logo design for 3DVL a 3D technology company.

This is our new logo design for 3DVL (3D Virtual Lens Technologies), a New York City based company that is developing new technologies for the production of 3D video and film.

The client wanted an elegant and classy logo that had a 3D feel to it and after numerous studies of different possibilities they settled on the sphere which gives a global feel and which may be animated in the future for a proper 360º rotation. 

For questions or information on branding and logo creation, please contact: natalia@studiorod.com  |  www.studiorod.com
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New logo design for Traderock Corporation with a tropical flair.

Traderock Corporation is a small business providing Food & Beverage Export Management and Consulting Services mainly in Latin America, Central America and The Caribbean.

While Traderock presently secures most of their business through their 17 years of experience and commercial relationships in the Food & Beverage Industry and Distributor Network, they realized that their business and name would be perceived as more solid and serious if his corporate image and brand were well designed.

The logo concept is to communicate trading and import and export of foods. We accomplished this through the "stamp/emblem" icon. We also wanted to give it a light latin flair that would resonate with the majority of the clientele and the pineapple illustration was the perfect artwork to do just that. 

They couldn't select a single color, because they loved the palette of 3 colors we provided in the last group of logo studies and so they decided to keep them all and use them as a logo system in different instances.

We're getting started on their website design and will post an update when it's ready.

For questions or information on logo design, branding and other projects, please contact:
natalia@studiorod.com  |  www.studiorod.com
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8 Tips on how to use your logo in a better way.

While it is crucial to have a good logo for your business, once your logo has been created it’s equally important to use it properly in order to strengthen your corporate identity, build your name and brand, and create a memorable impression.

The following 8 tips can help accomplish proper logo implementation:

1. Files in order: Make sure your logo files are in order and accessible to everyone who needs them.
2. Use your logo: While this may sound a bit obvious it’s important to use your logo in the different aspects of your business so that your image is unified. From business cards and stationery, to brochures, vehicles and uniforms, always use your same, unchanged logo.
3. Do not distort: Never distort your logo to make it fit an odd space. Once your logo is designed, strive to maintain its original shape and proportions. If you need a different logo for a specific application, speak with your designer who can help you create an appropriate variation.
4. Corporate colors: Use your color palette with discipline throughout all your projects. Adding random colors to various applications will only distract from your identity.
5. White space: Give your logo ample space around it in every application. Your logo needs a little space to breathe, so don’t place it in a crowded corner or too close to an edge. A well placed logo is easier to see and remember.
6. Standards manual: If possible, invest in having a custom standards manual created for your corporate image. This will provide a reference document that everyone in your company can use to learn and understand the best ways to use your logo, keep it consistent and make it successful.
7. Where to be: Only use your logo in instances that you are proud of and happy to be associated with. Your logo will provide a visual association to whatever piece it is part of.
8. Finally, bigger isn’t always better. Don’t insist on making your logo as big as it can possibly be within a space. A well sized logo can attract the eye even more than a huge distorted or disproportionate logo. As Mary Poppins said: Enough is as good as a feast!

For questions or information on any design projects or for a custom analysis of your current logo and brand, please contact:
natalia@studiorod.com  |  www.studiorod.com
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A fun t-shirt logo design for Crew 4 Crew Spinathon team: Spintastics.

It's always good to use our design talents to support a good cause and Stacy Geddis of Crew 4 Crew gave us the perfect opportunity when she asked us to design a logo for the t-shirts of their Spinathon team: Spintastics.

They rode long and hard last week at the 3rd Annual Marine Industry Spinathon, and raised over $2,000 to benefit Kids in Distress in Fort Lauderdale which helps thousands of local children. Congratulations to Stacy and her team!

For questions or information on any design projects, please contact: 
natalia@studiorod.com  |  www.studiorod.com