We’re very proud to share some of the design work we’ve recently done for Whole Foods Market for the Fort Lauderdale store. Our first project was the design of the Core Values graphic which included the 7 values and chalk-style illustrations (this is a fairly huge graphic that is displayed on a wall about 28 ft width x 5 ft height). The guidelines behind the artwork involved creating a look with a vintage, old-style inspiration, earthy colors, slightly distressed type, and a hand-crafted style. One of the most interesting aspects of the project was the combination of creative freedom and concept that each individual store has, along with maintaining the guidelines of their brand and corporate identity. The design process was fun every step of the way and we were privileged to work with such a creative and dedicated team.