Quarterly postcard mailing helps charter company stay in touch and promote destinations

Churchill Yacht Partners proves once again that consistency is key when staying in touch with potential charter clients via their quarterly postcard mailing.

The Spring card shows a custom illustrated Mediterranean map featuring the top Summer charter destinations, a fun addition because guests love looking at maps when they begin to “dream” of their next charter.

Why a postcard can be a great direct mail promotion:

• An attractive design and beautiful photography make guests “long” for their next charter vacation.
• The oversized 6x11 format adds impact as it stands out from most regular mail.
• A postcard offers a cost effective way to stay in touch.
• With the inclusion of QR codes, the postcard can lead readers to certain web pages for additional info, or generate specific actions.

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