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How to promote the US yachting industry?

The US Superyacht Association has been working with Studiorod to create and strengthen their brand over the last couple of years. Most recently they have focused their efforts on a new campaign “Come Sea U.S.” to promote the yachting industry in the United States. This post features their latest full page advertisement.  

  • The ad invites readers to the US through beautiful US related images, and a light American flair.
  • It promotes the yachting industry and the jobs it represents, from shipyards with projects underway, to the work of industry professionals.
  • An integrated QR code takes readers to the Come Sea U.S. home page for additional details.
  • The travel inspired design uses fun graphic elements that tie together with other pieces of their marketing, like their Membership Directory

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