Bilingual trifold brochure design and printing for DHL Aviation.

DHL Aviation is a branch of DHL that works with aviation cargo, airport-to-airport. We have designed a series of brochures to help promote their services and routes to specific markets, in this case Canada and Mexico.

The most important aspect of this project was to communicate the necessary content clearly, while adhering to DHL’s strict guidelines for corporate image and branding which are established by their headquarters in Brussels.

The design process started with the research of interesting aviation photography by international photographers to find the images that would showcase the DHL fleet in the most attractive way. This was followed by the selection of images relating to each specific market.

Maps and chart drawings were created and the brochure designs were prepared in two languages, Spanish and English, prior to high end printing and delivery.

For questions or information on logo design, branding and other projects, please contact:
natalia@studiorod.com  |  www.studiorod.com
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New logo design for Traderock Corporation with a tropical flair.

Traderock Corporation is a small business providing Food & Beverage Export Management and Consulting Services mainly in Latin America, Central America and The Caribbean.

While Traderock presently secures most of their business through their 17 years of experience and commercial relationships in the Food & Beverage Industry and Distributor Network, they realized that their business and name would be perceived as more solid and serious if his corporate image and brand were well designed.

The logo concept is to communicate trading and import and export of foods. We accomplished this through the "stamp/emblem" icon. We also wanted to give it a light latin flair that would resonate with the majority of the clientele and the pineapple illustration was the perfect artwork to do just that. 

They couldn't select a single color, because they loved the palette of 3 colors we provided in the last group of logo studies and so they decided to keep them all and use them as a logo system in different instances.

We're getting started on their website design and will post an update when it's ready.

For questions or information on logo design, branding and other projects, please contact:
natalia@studiorod.com  |  www.studiorod.com
Please like us on Facebook: https://www.facebook.com/studiorod