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Entries in Marina Marketing (2)


Website redesign for Crown Bay Marina in Saint Thomas provides a fun and user-friendly online experience.  

Crown Bay Marina is a fabulous Marina in Saint Thomas, U.S. Virgin Islands, whose website needed a redesign that would truly represent their brand and the high level of service they are able to offer their guests, without forgetting to include a light-hearted Caribbean feel to connect with the mood of travelers and yachties in the industry.

During the preliminary content consultation phase, we helped Crown Bay Marina (through their management team at Marina Management Services) come up with a clear structure that would provide an easy and intuitive navigation through the site. Once we moved into the design phase, we helped build a new image and brand for the marina that will help strengthen their presence in the area.

Among the cool features of the new Crown Bay site:

  • Excellent and clean design with a Caribbean feel
  • Custom mini-banner ads to promote different vendors and tenants within the marina and direct traffic to specific sections within the site.
  • Blog feed on the home page to provide bits of the latest news right from the start.
  • Facebook widget with latest posts right on the home page.
  • Flickr photo gallery feeding directly from Flickr photostream for latest image updates.
  • Client managed blog within the site
  • Contact forms and email capture for email  subscriptions.
  • Secure reservations form.
  • Connections to several social media outlets that we recommended to improve overall web presence.

Check the new site at:

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This up-and-coming Fort Lauderdale Shipyard and Marina proves that good design, structure and website maintenance pay off and attract visitors.

Marina Mile Yachting Center has experienced great success with their new website. Before the site was launched, it wasn’t so easy to find this Fort Lauderdale Shipyard online, but this has steadily changed and nowadays is a popular spot for the latest news on local yachting refits, special offers, deals on boat renovation projects, and even boat maintenance tips.

MMYC, as they’re often referred to, was open to creating a new marina website with a distinct nautical feel to it. We worked on a website structure that was extremely easy to navigate, and proposed a blog with a maintenance schedule that was suitable for them. The blog’s outcome has been fantastic, and the key has been sticking to the posting schedule so visitors know that the news here are always fresh. Search engines like this and the results speak for themselves as MMYC shows up on countless web searches today.

The team at Marina Mile Yachting Center understands that a website design is a constantly evolving project, and new sections are added frequently to satisfy their growing needs.

For questions or information on any design projects, please contact:  |