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New ad campaign for the Horizon EP148 introduces new adventure yacht with creative visuals

Advertising a brand new yacht always presents an interesting challenge to builders, the sales team and the marketing and design experts, especially when the campaign must be launched a few weeks before the yacht is fully photographed.

Such was the task at hand with the new Horizon EP148, an adventure-style luxury megayacht, fully Ice classed and capable of sailing to remote and hard-to-access destinations worldwide.

A combination of approximately 7–8 different images and renderings were utilized in order to visually transport the rendering of the EP148 to a beautiful location with an inspiring backdrop of icy mountains, pristine waters, and bright blue skies. Extensive photo retouching can do wonders to communicate an idea, particularly when the original pieces or “image-building-blocks” are all of the highest quality. 

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