Effective advertising for luxury yacht charter marketing firm displays their fleet and popular destinations with a Mediterranean flair.

Today we feature the most recent advertising spread created for Churchill Yacht Partners and featured in the Charter Index Guide, a very popular publication amongst industry specialists such as charter professionals.

• The ad showcases a few select yachts that are being promoted for the Med charter season and highlights their most important characteristics.
• It gives a Mediterranean flair through the use of vibrant photography of popular destinations such as Venice, Cinque-Terre, the Côte d’Azur, Croatia and Greece.
• Intelligent use of space allows for a complete listing of their fleet with key specs.
• QR codes allow readers with smart phones to get more information on a particular yacht by visiting their individual websites.

This advertisement is part of Churchill’s coherent marketing strategy to promote their yachts for the Med yachting season and it works well with other pieces such as their Mediterranean postcard.

For questions or information on advertising and design projects, please contact: 
natalia@studiorod.com  |  www.studiorod.com
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The USSA introduces new 76-Page Membership Directory, a solid guide to the US Superyacht Industry.

The US Superyacht Association has recently grown and increased membership tremendously, and as part of their new promotional efforts, we have worked with them to create their first full printed directory. The 76-Page book is a practical guide to the US Superyacht Industry and features editorial pages, industry advertisers and a complete membership directory. 

The piece is attractive and cleanly designed, while the clearly divided sections offer easy access to information and plenty of useful tips for US-bound yachties.

We’ve made the brochure available online by publishing as a flip-book providing additional exposure to the organization, its members and its advertisers.

For questions or information on any design projects, please contact: 
natalia@studiorod.com  |  www.studiorod.com
Please like us on Facebook: www.facebook.com/studiorod

Quarterly postcard mailing helps charter company stay in touch and promote destinations

Churchill Yacht Partners proves once again that consistency is key when staying in touch with potential charter clients via their quarterly postcard mailing.

The Spring card shows a custom illustrated Mediterranean map featuring the top Summer charter destinations, a fun addition because guests love looking at maps when they begin to “dream” of their next charter.

Why a postcard can be a great direct mail promotion:

• An attractive design and beautiful photography make guests “long” for their next charter vacation.
• The oversized 6x11 format adds impact as it stands out from most regular mail.
• A postcard offers a cost effective way to stay in touch.
• With the inclusion of QR codes, the postcard can lead readers to certain web pages for additional info, or generate specific actions.

For questions or information on any design projects, please contact: 
natalia@studiorod.com  |  www.studiorod.com
Please like us on Facebook: www.facebook.com/studiorod

Fun Projects: Sweet Announcement Cards for baby Marcela.

When we’re not designing fabulous yacht brochures, we love to do fun creative projects. Announcement cards are a sweet way to welcome a new baby and introduce her to family and friends who visit or happen to be around the world. The lovely vector illustrations of lady bugs and butterflies were created for Baby Marcela and her family to match her new room’s décor. The cards were printed on metallic Stardream paper, hand-mounted over a variety of color card stocks and decorated with ribbons.

For questions or information on any design projects, please contact: 
natalia@studiorod.com  |  www.studiorod.com
Please like us on Facebook: www.facebook.com/studiorod

Complete website design for marina managers improves their client communications.

Marina Management Services is a Boca Raton based consulting firm that specializes in improving the profitability of marinas worldwide. When their website needed a redesign, they asked for our expertise.

After the initial planning stages, the website organization and contents were structured so that information could be easily and quickly found. The new site features:

• A beautiful and clean, marine-friendly design.
• Easy to navigate content sections.
• Custom graphics and banners to highlight and promote special areas of the site, such as special events and news.
• Client managed blog complete with podcasts and in-site MP3 player, so guests never have to leave the site to listen to recorded interviews. 
• Downloadable corporate e-brochures and other documents in friendly PDF format.
• Contact forms and email capture for newsletter subscriptions.
• Connections to a variety of social media sites that we introduced, to help strengthen the web presence of MMS and reach their audiences worldwide.

Check the site at: www.marinamanagement.com

For questions or information on any web design projects, please contact: 
natalia@studiorod.com  |  www.studiorod.com
Please like us on Facebook: www.facebook.com/studiorod