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Entries in Luxury Travel (13)

Wednesday
Feb152012

Quarterly postcard mailing helps charter company stay in touch and promote destinations

Churchill Yacht Partners proves once again that consistency is key when staying in touch with potential charter clients via their quarterly postcard mailing.

The Spring card shows a custom illustrated Mediterranean map featuring the top Summer charter destinations, a fun addition because guests love looking at maps when they begin to “dream” of their next charter.

Why a postcard can be a great direct mail promotion:

  • An attractive design and beautiful photography make guests “long” for their next charter vacation.
  • The oversized 6x11 format adds impact as it stands out from most regular mail.
  • A postcard offers a cost effective way to stay in touch.
  • With the inclusion of QR codes, the postcard can lead readers to certain web pages for additional info, or generate specific actions.

For questions or information on any design projects, please contact: 
natalia@studiorod.com  |  www.studiorod.com
Please like us on Facebook: www.facebook.com/studiorod

Friday
Sep162011

A fresh edition of a fun 4-page newsletter promotes yacht charter vacations and exciting boating destinations.

Churchill Yacht Partners “Charter News” newsletter has proved to be a fabulous marketing piece for them to stay in touch with clients throughout the year. Consistency has been key to their success and we are already designing the Fall / Winter edition of the publication.

Their latest piece featured fun yachting itineraries and top things to do while cruising Croatia. The Spring/Summer edition was beautifully illustrated with a detailed custom map of the Adriatic isles and colorful travel photography of the region.

The 6x11 folded size remains practical as it helps maintain affordable postage rates. 

For questions or information on luxury yacht marketing and other design projects, please contact: natalia@studiorod.com  |  www.studiorod.com
Please like us on Facebook: https://www.facebook.com/studiorod

Thursday
Aug042011

Motoryacht Anjilis gets a sophisticated yacht brochure. One of my favorites.  

One of my favorite yacht brochure designs is that of Motoryacht Anjilis, a gorgeous 161' Trinity, luckily photographed by a fabulous team of well known professionals including: Alexander Espirella, Bugsy Gedlek, Dana Jenkins and Forest Johnson.

The sixteen-page high-end yacht brochure has a clean look, featuring colors that evoke the azure tones of the seas where Anjilis sails, along with subtle oversized typography that highlights the most important aspects of the yacht, and a collection of sweet lifestyle images that quickly present the viewer with a myriad possible charter destinations.

The photography of the yacht leads the viewer on a perfect tour of interior and exterior spaces and tells a story of elegance and style. The models make a huge difference as they truly help Anjilis come alive on paper and transport the viewer to life onboard. 

This brochure was designed for Laser Advertising and was produced with high gloss spot uv varnish on images and select type.

For questions or information on luxury yacht brochures or other design projects, please contact:
natalia@studiorod.com  |  www.studiorod.com
Please like us on Facebook: https://www.facebook.com/studiorod

Wednesday
Jul272011

A colorful direct mail piece that stands out in the mail.

Being dedicated to staying in touch with their clients, Churchill Yacht Partners has been keen on promoting various luxury travel destinations throughout the year. In this postcard, New England is highlighted as a perfect summer cruising ground.

Gorgeous images and a custom illustrated map of the New England Coastline set the mood and help clients dream of fun itineraries and travel plans.

The glossy postcard retains their usual oversized format 6x11 which stands out from most regular mail. The standard postage rate available for this size makes it an economic but great looking direct mail piece.

For questions or information on any design projects and custom map illustrations, please contact:
natalia@studiorod.com  |  www.studiorod.com
Please like us on Facebook: https://www.facebook.com/studiorod

Tuesday
Jun142011

Colorful oversized postcard design inspires Bahamian yachting holidays  

Our featured project is a bright and colorful postcard that invites Churchill Yacht Partners’ exclusive clients to explore the Bahamian islands on a luxury yachting holiday through the use of beautiful photos and a custom illustrated map of these gorgeous islands.

The postcard is an oversized format 6x11 which adds great direct mail impact as it stands out from most regular mail, while still offering a standard postage rate. 

For questions or information on any design projects and custom map illustrations, please contact:
natalia@studiorod.com  |  www.studiorod.com
Please like us on Facebook: https://www.facebook.com/studiorod